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The majority of adults worldwide can communicate via mobile phone text messages. Evidently, sms marketing for enterprises is characteristically different in its ability to reach a wide customer base and elicit very desirable reactions. Provided that you’re target customers are voluntarily “opting in,” you can use sms marketing and experience outstanding conversation rates.
SMS promotions need to be part of your business marketing because:
It’s a Straightforward and Instantaneous Approach
SMS is among the most direct messaging channels you can find. It’s always easy and direct to tell where your sms is going and when it arrives if the target is online. Typically, sms takes not more than a second or two to reach the target’s phone, with an open rate of 97% 15 minutes after delivery. Primarily, sms is uniquely effective because of its high conversion rates. It’s a great channel for transmitting any time-relevant messaging to your current and future customers.
You Can Use of Simple Shortcodes
You may choose to use simple shortcodes rather than traditional phone numbers to simplify response as well as expand your target database. Typically, potential customers should be making the first move toward sms messaging, but you have to give them a shortcode via promotional activities including using print collateral, billboard ads, advertisement, and social media. This approach means that prospects can easily associate the shortcode/keyword with your brand, improving the likelihood of them responding and interacting.
It’s Compatible With Other Channels
It’s necessary for all the media integral to your marketing plans work together, including sms. SMS stands out because it can yield an impressive outcome as a standalone channel, while it’s also capable of enhancing promotional activities such as via social networking and email marketing. For instance, you could send sms reminders to prospects so they can open electronic mail they received a couple of hours or days before. This may just be short follow up messaging asking customers if they’ve read your email. The end game here is to use sms marketing to support email promotions, which may enhance email open rates by about 30%.
SMS is a Great Consumer Survey Tool
SMS is a great survey tool when you’re seeking feedback from your customers. About 31% of users targeted in sms surveys will respond, studies suggest. Their average response time is about 5 minutes. This means that you can use sms to learn a lot about your customers within a very short time.
If you need to establish direct engagements with your customers, it’s necessary you consider embracing sms marketing today. More than 90% of the recipients of your sms messaging will read it, which translates to high value leads.