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The Main Factors of Concern in a Law Firm Website.
Most law firms have employed the use of internet in their operations. Almost all law firms have their own websites where they market themselves. The main purpose of these websites is to turn the visitors into clients. This can be made more effective by improving the appearance of a website. The plugins used also impact on how a website will perform. The more visitors are converted into clients, the more a law firm will earn. There are ways in which a law firm can make their website to be effective.
There are various types of the law firms. Examples are the commercial law firms, and the firms that deal with the personal injuries. The metrics to be monitored to assure an optimum functioning website are the same irrespective of the type of the law firm. It is important to identify the right metrics. This will allow the law firm to compete effectively with the other firms. There are three metrics that should be monitored closely by the law firms. The following is a description of these factors.
It is important to monitor the number of visitors on a website. The law firms should be keen on the number of people visiting their page on a monthly basis. The first impression of the website plays a major role in determining the number of visitors a law firm website will attain per month. There are other factors too that influence the number of visitors to a website. Marketing strategies and testimonials, social media campaigns, and guest posting on other websites are the other factors affecting the number of visitors to a website. It is also important to establish the cause of a drop or a rise in the number of the web visitors. The marketing platform responsible for bringing most visitors should be identified. Whether is via search engines or social media sites.
The other metric is the bounce rate. Some visitors do not stay on a website for a substantial period. The visitors with the habit of only clicking on a single page on the website are responsible for the increase in the bounce rates. The high bounce rates are facilitated by the closing of a tab or browser, typing a different URL into a browser, and pressing the back button on a browser. It is therefore important to determine the cause of this trend. It is necessary for the monthly reduction of the bounce rates.
Finally, the conversion rate is the other metrics to be monitored. This is practically the number of the new visitors that are successfully turned into clients. One can know this by considering those people who email or call the firm, those who download the free report or white paper and those that fill out the inquiry forms.